Twitter is a great tool for business to connect and share information. Twitter is classed as a micro-blogging service in that you “Tweet” (which means post) a short text message to the Twitter network.
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The “Commercialisation of Social Networking”
The “commercialisation of social networking” is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.
You do not own Twitter or Facebook
Just a bit of advice for all of you using facebook (or any social network). If you have a facebook (fan)page for your business make sure you direct your fans to signup to your email newsletter or something else that gets them in a database that you own and control.
Case Studies
